What will I learn?
If you have run Facebook ads in the past but were disappointed with the results, or if you are currently running campaigns, but are not sure why theyâ€™are not performing, then this course is for you. This one-day course will take you through a simple 3-step system that will quickly and easily identify if your potential audience is on Facebook, and exactly what you need to do to effectively target, engage and convert them into customers.
This course will take you through a clearly structured approach to creating more accurate and focused targeting (how to create and set up your campaigns, so they are fully optimised and how to leverage Facebookâ€™s powerful reporting tools and metrics so you can quickly refine your campaigns, in order to drive better results).
By the end of the course you will understand the real potential to target, engage and convert more of your ideal customers on Facebook. You will be able to:
Following this course youâ€™ll have a clear understanding of your Facebook advertising objectives, strategy and plan, so you know exactly what you need to do to drive greater results from your Facebook advertising investment.
Delegates will need to have some previous experience of Facebook advertising. They will need to have created campaigns or boosted posts and ideally be familiar with the basics of Facebook Business Manager. Earlier attendance at our course Social Media to Build Your Database would be beneficial.
Level of Study:Part-Time
- 16/10/2019 - (VQAFB/FC01)