What will I learn?
Introduction to Amazon Advertising
– Key Benefits
– Benchmarking against Facebook & Google
– Winning Strategies
Understanding Amazon’s advertising algorithm
– The A9 Algorithm
– Advertising Relevancy
– Data driven decision making
Creating effective Amazon ads
– Design & Copy
– Competitor Research
– Keywords and Bidding
Optimising your Amazon page
– Keywords
– Meta Data
– Performance metrics
Advanced Amazon Advertising strategies
– Split-Testing
– Advanced Keyword Research
– Multi-Platform Ads
Where will it lead me?
Learners may be interested in any of our other marketing and social media courses.
Entry Requirements
There are no formal entry requirements for this course.
Please Note
Due to funding restrictions this course is not available to existing full time Sparsholt College/Andover College students aged 16, 17 or 18 (or 19-24 with an EHCP) on the 31/8 in the year they started their course.