What will I learn?

Introduction to Amazon Advertising
– Key Benefits
– Benchmarking against Facebook & Google
– Winning Strategies

Understanding Amazon’s advertising algorithm
– The A9 Algorithm
– Advertising Relevancy
– Data driven decision making

Creating effective Amazon ads
– Design & Copy
– Competitor Research
– Keywords and Bidding

Optimising your Amazon page
– Keywords
– Meta Data
– Performance metrics

Advanced Amazon Advertising strategies
– Split-Testing
– Advanced Keyword Research
– Multi-Platform Ads

Where will it lead me?

Learners may be interested in any of our other marketing and social media courses.

Entry Requirements

There are no formal entry requirements for this course.

Please Note

All fees quoted are correct at the time of print and may be subject to change. Due to funding restrictions this course is not available to existing full time Sparsholt College/Andover College students aged 16, 17 or 18 (or 19-24 with an EHCP) on the 31/8 in the year they started/start their course.



Level of Study:



  • 22/10/2024 - (VQBSAA/FC01)




Andover College, SP10 1EJ


09:00 - 16:30