What will I learn?

This course provides an introduction to techniques such as search engine optimisation, internet advertising, social media marketing and email marketing used to market a business on the internet.

Delegates will learn:

  • How digital marketing works
  • Outbound and inbound marketing
  • Effective websites, search engines and search engine optimization (SEO)
  • Advertising on the internet
  • Social media marketing.
  • Email marketing
  • Monitoring performance and profit

    Entry Requirements

    The course is suited to business owners/managers wishing to gain an understanding of what digital marketing offers and how to measure the performance of this. It would be very suitable for those who have tried any of these techniques in the past but are not sure how well these are working or who need help in linking these efforts to sales.

    • Fees:

    £125

    Level of Study:

    Part-Time

    Location:

    Sparsholt College, SO21 2NF

    Duration:

    09:00 - 16:30