What will I learn?

This course provides an introduction to techniques such as search engine optimisation, internet advertising, social media marketing and email marketing used to market a business on the internet.

Delegates will learn:

  • How digital marketing works
  • Outbound and inbound marketing
  • Effective websites, search engines and search engine optimization (SEO)
  • Advertising on the internet
  • Social media marketing.
  • Email marketing
  • Monitoring performance and profit

    Where will it lead me?

    Delegates may also be interested in our more specialist Social Media to Market Your Business and Social Media Strategy and Content courses

    Entry Requirements

    The course is suited to business owners/managers wishing to gain an understanding of what digital marketing offers and how to measure the performance of this. It would be very suitable for those who have tried any of these techniques in the past but are not sure how well these are working or who need help in linking these efforts to sales.

    Please Note

    Due to funding restrictions this course is not available to existing full time Sparsholt College/Andover College students aged 16, 17 or 18 (or 19-24 with an EHCP) on the 31/8 in the year they started their course.

  • Fees:


    Level of Study:





    Sparsholt College, SO21 2NF


    09:00 - 16:30