What will I learn?

This course provides an introduction to techniques such as search engine optimisation, internet advertising, social media marketing and email marketing used to market a business on the internet.

Delegates will learn:

  • How digital marketing works
  • Outbound and inbound marketing
  • Effective websites, search engines and search engine optimization (SEO)
  • Advertising on the internet
  • Social media marketing.
  • Email marketing
  • Monitoring performance and profit

    Where will it lead me?

    Delegates may also be interested in our more specialist Social Media to Market Your Business and Social Media Strategy and Content courses

    Entry Requirements

    The course is suited to business owners/managers wishing to gain an understanding of what digital marketing offers and how to measure its performance. It would be very suitable for those who have tried any of these techniques in the past but are not sure how well these are working or who need help in linking these efforts to sales.

    Entry Requirements Age

    Applicants must be 19+ on the start date of the course in order to apply/enrol on the course.

    Previous Fee

    Courses that start before 01/08/2025 will be available at the previous fee of £153

    Please Note

    All fees are correct at the current time and may be subject to change.

    Any fee remission information quoted is correct at the current time but is dependent on government legislation and is subject to change.

    Due to funding restrictions this course is not available to existing full time Sparsholt College/Andover College students aged 16, 17 or 18 (or 19-24 with an EHCP) on the 31/8 in the year they started/start their course.

    • Fees:

    £158

    Level of Study:

    Part-Time

    Dates:

    • 10/09/2025 - (VQIDM/FC01)

    Interview:

    No

    Location:

    Sparsholt College, SO21 2NF

    Duration:

    09:00 - 16:30