What will I learn?

This course provides an overview to marketing and help you to define and develop a marketing plan to brand, promote and sell a product, service or business. This course is suitable for beginners to marketing who work for start-up and small businesses. The course will cover the following topics

  • The role of Marketing
  • Marketing to consumers and other businesses (B2C/B2B)
  • Analysing your product and its market
  • The 4 Ps Model
  • Promotional objectives
  • Traditional and online Channels
  • Setting a budget
  • Measuring success.

    Where will it lead me?

    Delegates may also be interested in our course An Introduction to Digital Marketing

    Entry Requirements

    There are no formal entry requirements for this course

    Entry Requirements Age

    Applicants must be 19+ on the start date of the course in order to apply/enrol on the course.

    Further Information

    Bespoke, dates on enquiry please contact Business@sparsholt.ac.uk or Tel. 0845 850 0916

    Please Note

    All fees are correct at the current time and may be subject to change.

    Due to funding restrictions this course is not available to existing full time Sparsholt College/Andover College students aged 16, 17 or 18 (or 19-24 with an EHCP) on the 31/8 in the year they started/start their course.

    • Fees:

    £158

    Level of Study:

    Part-Time

    Location:

    Sparsholt College, SO21 2NF

    Duration:

    09:30 - 16:30