What will I learn?

This course provides an overview to marketing and help you to define and develop a marketing plan to brand, promote and sell a product, service or business. This course is suitable for beginners to marketing who work for start-up and small businesses. The course will cover the following topics

  • The role of Marketing
  • Marketing to consumers and other businesses (B2C/B2B)
  • Analysing your product and its market
  • The 4 Ps Model
  • Promotional objectives
  • Traditional and online Channels
  • Setting a budget
  • Measuring success.

    Where will it lead me?

    Delegates may also be interested in our course An Introduction to Digital Marketing

    Entry Requirements

    There are no formal entry requirements for this course

    Please Note

    All fees quoted are correct at the time of print and may be subject to change. Due to funding restrictions this course is not available to existing full time Sparsholt College/Andover College students aged 16, 17 or 18 (or 19-24 with an EHCP) on the 31/8 in the year they started/start their course.

  • Fees:


    Level of Study:



    • 04/12/2024 - (VQIM/FC01)


    Sparsholt College, SO21 2NF


    09:30 - 16:30