What will I learn?

Successful businesses both talk and listen to their customers and the use of social media (discussion forums, blogs, and commercial channels like Facebook) allow these conversations to extend over the Internet. This one-day course provides an insight into online social marketing for business users and delivers practical guidance on how to apply these tools as part of your marketing strategy.

Delegates will learn:

  • relevant social media channels and how to get benefit from them
  • Using social media to communicate and engage with customers – Facebook, LinkedIn, YouTube, Instagram, Pinterest and Twitter.
  • Selecting suitable social media channels for your business
  • Developing a social media strategy
  • Using social media with your other marketing channels
  • The dos and don’ts of social networking

    Where will it lead me?

    Delegates may also be interested in our Social Media – Creating a Strategy and Content course

    Entry Requirements

    There are no formal entry requirements for this course but some familiarity with social media would be beneficial.

    Please Note

    Due to funding restrictions this course is not available to existing full time Sparsholt College/Andover College students aged 16, 17 or 18 (or 19-24 with an EHCP) on the 31/8 in the year they started their course.

  • Fees:


    Level of Study:





    Sparsholt College, SO21 2NF


    09:00 - 16:30